Whether it’s a statement-making blunt bob or a polished Italian bob, this short hairstyle is no doubt a defining look for 2025. But now that you’ve committed to a bob, maintaining it can feel tricky, especially if you’ve transitioned from having longer locks.
‘The main concern is that a bob can look grown out quite quickly, so clients can end up wanting for an appointment more often,’ says senior stylist Andreas Wild at Larry King, Notting Hill. He’s a fan of a lived-in bob, but admits that those with fine hair can find that their bob looks heavier at the bottom without as it grows out.
It’s all down to preference, and hair grows at different rates for everyone but in general, Wild recommends a trim every 7 weeks.
Having a good relationship with your hairstylist helps, too. ‘I have clients who will send me a picture of their hair after a few weeks to ask me if they are ready to come in if they aren't sure themselves,’ says Wild.
Wild’s best advice for keeping your bob in top form? ‘Getting it cut regularly, working with your natural texture and asking your hairdresser for advice on how to maintain it best,’ shares Wild, as it’s not a one-size-fits-all approach.
'Make sure you have a proper consultation, ask your stylist to analyse your face shape, talk about your lifestyle and be honest here - to make sure your bob works for you.’
As for trimming your bob at home? Just don’t do it – it’s not worth sacrificing a great cut!
A hair oil that suits your hair type will help to hydrate the hair and keep it healthy. Wild is a fan of Larry King’s Spoilt For Choice as it ‘contains rosemary oil to encourage growth’. Team ELLE also rates Kérastase Glaze Drops for fine hair, Olaplex No7 Bonding Oil for processed and dyed locks and Bread Beauty Supply Hair Oil for curls.
‘Investing in a great scalp scrub is a good idea, just like you exfoliate your face every so often, it's important to do that with your scalp too,’ adds Wild.
'A great little trick if you don't want to wash your hair too much, straighten your hair instead and/or go over with some tongs,' says Wild. 'It can make your bob look brand new.'
That said, shorter lengths doesn't mean you should scrimp on hair protection. If you're using heated tools, make sure to use a heat protector beforehand to avoid frying your ends and incorporate a nourishing mask weekly to keep your strands hydrated and glossy.
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2025-07-15T11:51:27Z