THIS SUMMER, I'M EMBRACING 90S MINIMALISM THANKS TO THIS HIGH-STREET BRAND

It's no surprise that 90s minimalism is having a strong resurgence this season. Traditionally championed by design powerhouses like Prada, Jil Sander, and The Row, 90s minimalism simply translates to simple structures in neutral hues with clean cuts and lines.

Most recently, Sofia Richie has grown to be a modern encapsulation of this aesthetic through her stealth wealth style. Usually seen in sleek tops, structured denim, and the occasional edgy cargo. I can't get enough, and as someone who loves a great Sofia Richie outfit or a classic Carolyn Bessette-Kennedy throwback power-dressing look, I'm all for scouring the internet for some great high-street alternatives that look the part on a budget.

My best-kept shopping secret? Weekday.

The Stockholm-based brand has been around since the early naughties as an effortlessly current label that celebrates the free-spirited mindset—now thriving with its recurring capsule collections with young creatives like Swedish singer Cherrie and British Fashion Council NEWGEN designer Feben. Weekday also has its popular weekly project titled Zeitgeist, where it releases a new T-shirt a week that reflects current events in pop culture and society.

H&M's sister brand is definitely not one to miss when it comes to both one-of-a-kind pieces and sleek staples that will see you through many seasons. From their classic Astro unisex baggy jeans to their linen offerings for the hotter months, you can't go wrong.

Below, you can find the top 12 pieces from their new-in section that serve as key 90s minimalism-inspired must-haves for the (hopefully) upcoming sunny days. Happy shopping.

Shop Weekday New In

2024-05-27T09:14:23Z dg43tfdfdgfd